Selling, in the old days, was largely an act of personal heroism. The key to successful selling was knowing the products and the customers. The effective sales representative would present his or her product or service in the best possible light, forge a bond with the buyer and triumph over the competition.

This approach has little to do with the way sales are made in today &real world. Today & customers don’t want products; they demand solutions, and solutions don’t come in a box. They must be designed, fashioned to meet the customer’s specific needs. Making such sales takes a lot more than personal charisma. Today & selling is system selling, solution selling, consultative selling; it entails analysing customer needs, designing alternative solutions, scrutinizing costs, developing and implementing systems, and more.

This two days’ workshop is particularly important in salesmanship because more than 70 percent of salespeople have direct contact with customers. They are responsible for helping customers satisfy their needs and resolve their problems.

Due to lack of training a salesman can cause big damage to the business in terms of unsatisfied customers and lost sales, rather than contributing to the profit. The content of this training helps the training of sales personnel in understanding salesmanship, the art of salesmanship and beyond the basic of doing the job of a sales person.

The sales profession is very interesting yet challenging. To be a successful salesperson, a lot of efforts, skills, emotional elements, and a certain level of commitment are required. The task of selling becomes more challenging while dealing with human feelings and emotions. A success of a salesperson is highly dependent on its sensitivity while dealing with its clients and customers. Ability to read body language accurately can bring benchmarking turns and give amazing control during the sales process.

The work of people in sales is to communicate and deal with people. To be successful, salespeople must understand their customers’ needs and demands. Learn how to identify when a customer shows interest, boredom or indifference in a sales presentation. Knowledge of body language skills will help a salesperson communicate better and sharpen their negotiation skills. On top of that, the salesperson can fully utilise this knowledge to influence their customers in the sales process. The newly acquired skills in psychology and nonverbal communication will give any sales person the edge over those who do not have such skills.