Corporate Frontier Services

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Sales & Marketing Masterclass 4.0, 20th – 21st August 2024

INTRODUCTION

Strategic Sales & Marketing Masterclass approach is intended to help you take your first steps to creating a content marketing strategy that works for your organization.

Good, effective, creative, targeted, personalized content can make or break a customer’s buying decision or level of engagement within seconds in today’s fast-paced, post- digital networked society.

The purpose of a content Strategic Sales & Marketing Masterclass is to create a roadmap that will help the Organization and its Sales Team develop and maintain content that is relevant, meaningful and useful to its targeted audiences. Effective content marketing strategies, which are implemented well also help generate leads, nurture relationships with prospects in the sales pipeline, support thought leadership, foster engagement and move potential customers through the sales funnel and purchasing life cycle.

This Course Include

CONTACT INFORMATION

COURSE OBJECTIVES

  • The ability to understand, evaluate, and modify or create a marketing plan for your organization.
  • An understanding of a market driven business approach.
  • A broad view of customer relationships, and how those relationships can be affected by the internal systems of your organization.
  • Marketing Process – introduction of a process through case study and examples which will serve as the foundation upon which one can build customized market plans.
  • Understanding Marketing Strategies – each will be analyzed with a view toward the implementation steps necessary to maximize their effectiveness
  • The Relationship between Sales and Marketing – reasons for the misunderstanding between each and focusing on ways of utilizing the sales function as part of the “marketing mix”.