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MASTERING SEARCH ENGINE OPTIMISATION FOR BUSINESS, 7-8 April 2025_Kota Kinabalu, Sabah

INTRODUCTION

In today’s digital landscape, having a strong online presence is no longer optional—it’s essential for business growth and success. Search Engine Optimization (SEO) plays a pivotal role in ensuring that your business gets noticed in an increasingly competitive online marketplace. SEO is the process of improving your website’s visibility in search engine results, often referred to as “natural,” “organic,” or “earned” rankings. It involves optimizing various aspects of your website to make it more accessible, relevant, and valuable to search engines and users alike.

Our Search Engine Optimization (SEO) for Business course is designed to help you master the fundamentals and advanced techniques required to enhance your website’s performance on search engines like Google, Yahoo, and Bing. Whether you’re a business owner, a marketing professional, or an aspiring digital marketer, this course will provide you with the tools and strategies to drive traffic, increase conversions, and grow your business online.

Through hands-on activities, real-world examples, and practical exercises, you’ll learn how to research keywords, optimize website structure, create SEO-friendly content, and implement both on-page and off-page SEO techniques. By the end of this course, you’ll be equipped with the knowledge and confidence to execute a comprehensive SEO strategy that delivers measurable results for your business.

This Course Include

CONTACT INFORMATION

COURSE OBJECTIVES

By the end of the training, participants will be able to:

  • Demonstrate a clear understanding of the role and importance of SEO in enhancing online visibility and driving business growth.
  • Effectively implement on-page SEO strategies, including keyword research, meta tags, and content optimization, as well as off-page techniques such as link building and social media integration.
  • Analyze and improve website structure, navigation, and performance to enhance search engine rankings and user experience.
  • Create a tailored SEO plan to increase website traffic, improve conversion rates, and measure performance using analytical tools.