This two-day immersive workshop adopts a project-based learning approach, where participants work as members of an AI- powered marketing agency tasked with delivering a complete marketing campaign within 48 hours. Participants experience how AI can streamline activities that traditionally require weeks of planning into an efficient, collaborative workflow.
Rather than learning individual AI applications in isolation, participants will understand when, why, and how to apply the right AI tools at every stage of a marketing campaign—from research and strategy development to content creation, visual design, video production, customer engagement, and campaign presentation.
Participants will be able to:
WHY THIS PROGRAM MATTER NOW?