In 2018, a single tweet wiped $1.3 billion off a global brand’s market value in less than 24 hours. In 2022, 74% of consumers said they would stop doing business with a company after a poor communication response to a crisis. And today, in 2025, reputation isn’t just a corporate asset—it’s currency.

Imagine your organisation facing a sudden backlash. The media is circling. Stakeholders are anxious. Employees are confused. What happens next depends entirely on your communication team’s playbook.

This one-day intensive course—Corporate Communication Playbook: Mastering Reputation & Result—is designed for professionals who understand that in the age of digital scrutiny and stakeholder activism, how you communicate is as important as what you communicate.

Led by communications & brand storytelling strategists ,Craig Wakelin  with over 20 years of experience across media and corporate coaching, this course blends real-world crisis simulations, reputation management frameworks, and strategic storytelling techniques. 

You’ll walk away with:

• A proven framework for reputation and issues management

• Tools to map stakeholder perceptions and bridge the “trust gap”

• Strategies to align corporate messaging with business goals

• Crisis communication templates and ethical communication checklists

Whether you’re in PR, corporate affairs, internal comms, or brand strategy, this course will sharpen your instincts, elevate your impact, and future-proof your organisation’s reputation.