DIGITAL MARKETING FOR HOSPITALITY AND TOURISM: Maximising Digital Innovation And Opportunities For The Industry, 8-10 April 2018, The Westin Resort Langkawi

DIGITAL MARKETING FOR HOSPITALITY AND TOURISM: Maximising Digital Innovation And Opportunities For The Industry, 8-10 April 2018, The Westin Resort Langkawi

INTRODUCTION Hospitality and tourism is one of the industries that is greatly impacted by digital advancement. Digital marketing has become the most important tool for any travel and tourism business. To perform well and gain competitive advantages, players in the...

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