MEDIA RELATION AND CRISIS COMMUNICATIONS, 21-22 APRIL 2020 @ Sarawak / 9-10 JUNE 2020 @ Brunei Darussalam
The spokesperson gives the human form to the company. One area of control that must be exerted by the organization’s corporate communications head to insist that its spokespersons be trained because we know that few think they are born. No one should represent the entire organization unless he or she has invested time and energy in developing the skills of an effective spokesperson. It is not about the colour of a tie or scarf one wears on television, but the ability to effectively connect with the audience, either through the media or in person.