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The recent pandemic has significantly changed how customers interact with brands online, including how they research products and eventually buy them. Post-pandemic customers put a greater focus on functional and affordable products as compared to a brand just being popular. They also put great emphasis on the values that the brand stands for, in particular with regard to sustainability. Today’s customers also expect their brand of choice to have exactly what they want, and for them to be able to get it with the least effort possible.

For brands that want to succeed in the post-pandemic digital environment, this means that their marketing approaches have to adapt to this new customer behaviour. No matter what you sell, customer experience has to be the main focus of your brand’s online presence – it’s all about the customer, not about your brand.

Upon completion of the workshop, the participants will be able to:-

  • Participants will have a solid overall understanding of how Digital Marketing works and how it can be effectively implemented into their company’s overall marketing strategy.
  • Participants will have a better understanding of relevant technical terms and principles to effectively engage with other stakeholders (own marketing colleagues, agencies, etc) and to monitor their progress.


For inquiries, please contact the following Program Consultant:

Ms. Joan / email: / Tel: +6088731570

Mr. Azrul / email: / Tel: +6088731410  

Ms. Tracy / email: / Tel: +6088731575

Ms. Emily / email: / Tel: +6088731412  

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