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DIGITAL MARKETING STRATEGIES 2018: Embracing the Disruption of the Traditional Marketing, 27th, 28th February & 1st March 2018, Le Merdien Kota Kinabalu

TITLE: Digital Marketing Strategies 2018: Embracing the Disruption of the Traditional Marketing

DATE: 27th, 28th February & 1st March 2018

VENUE: Le Meridien Kota Kinabalu


Business today are highly impacted by digital advancement. Embracing this digital disruption is no longer an option. Digital Marketing has become a crucial tool for any business. To perform well and gain competitive advantages, players in the increasingly competitive business space are always looking for the newest and greatest ways to reach their customer persona and enhance offering to their target audience.

Digital Marketing is both an art and science; from communicating the right message to utilizing the right tools and formulas. Using the right platform is essential but it is not achieved by merely spending time and money on any popular platforms but to carefully evaluate and assess what is best for your industry and specifically to your market segment. With Digital Marketing, consumer data can be collected from various sources from endless platforms and the ability to diligently optimize this data can improve revenue significantly. From gaining new customers to customizing an actual experience for them; Digital Marketing can do wonders for the industry.

This course is specifically tailored to guise participants on the specifics in Digital Marketing from implementing the right best practices, selecting the right platforms, choosing suitable Metrics, measuring ROI and so on. Leveraging from success stories and strategies of various brands you will walk away with useful knowledge and skills to ensure the success of your organization Digital Marketing effort.


  • Understand Digital Marketing and its disruption of the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target their customers
  • Understand the role of the core Digital Marketing channels
  • Set clear objectives for the different Digital Marketing channels
  • Understand how to write a Digital Marketing plan
  • Understand and utilize Search Engine Optimization: Ranking, Keywords, Etc
  • Increase and leverage on Social Media Engagement
  • Online reputation Management: How to maximize on your positive and minimize the negative
  • Learn how to get the best ROI out of email marketing
  • Use various tools such as Google Analytics, Google Adwords, Facebook Ad to your advantage

For more information on this course, kindly contact Annette at 088-731409 or email at


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Willaim Wright

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