Program Overview
Develop Account Management Strategies and Produce Real Business Growth


Date: 18th – 19th July 2016
Venue: Le Meridien Hotel, Kota Kinabalu

  • Does most of your sales derived mainly from a selected number of Key Accounts?
  • Do you have a sound business strategy for handling your Key Accounts, both individually and as a group?
  • Do you know which Key Account deserves your attention and resources; and how to meet their expectations?
  • Would you like to increase business and build loyalty with your Key Accounts on a long-term basis?

This 2 days workshop will provide you with more than just knowledge, skills and capabilities to enhance your relationship and establish value with your Key Account Customers. This workshop will also enable you to develop sound strategies on how to manage the Accounts and reengineer or take your relationship to the next level. Further to that, this workshop program will also enable you develop business strategies for your organization, for the mid and long term; to ensure sustained profitable business for the company.

Participants Enrichments:

  • The understanding on how to develop long term beneficial relationship with focused Key Accounts
  • Methodologies to make Key Accounts Management profitable
  • Understand how to influence and realign clients buying decisions
  • Re examine competitors strength & weaknesses to redefine competitive advantage towards the buying decision
  • Develop Key Account strategies for the mid and long term.
  • Use effective skills to influence and motivate the key personals in the Account
  • Win from the competition by understanding how to realign the Customer’s buying criterions to favor your strengths and down-play your Competitors
  • Develop an Action Plan to use KAM strategies to secure a sustainable profitable future for your company

Company‘s Enrichments

  • Improved performance of individuals and teams
  • Alignment of individuals’ goals with organizational objectives
  • Increased productivity across functions, divisions, regions, cultures
  • Greater organizational commitment and retention of staffs being effective at Key Account Management
  • Establishment of a systematic Culture Empowering Syllabus for Self Effective Development and Leadership …way forward.

For more information on this course, please do contact us at:

Kota Kinabalu: Annette: Annette@cfrontier.com / + 6088 731 409

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