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Hospitality and tourism is one of the industries that is greatly impacted by digital advancement. Digital marketing has become the most important tool for any travel and tourism business. To perform well and gain competitive advantages, players in the travel industry are always looking for the newest and greatest ways to reach their customer persona and enhance offering to their target audience.

Digital Marketing is both an art and science; from communicating the right message to utilizing the right tools and formulas. Using the right platform is essential but It is not achieved by merely spending time and money on any popular platforms but to carefully evaluate and assess what is best for your industry and specifically to your market segment. With digital marketing, consumer data can be collected from various sources from endless platforms and the ability to diligently optimise this data can improve revenue significantly. From gaining new customers to customising an actual experience for them; digital marketing can do wonders for the industry.

This course is specifically tailored to guide participants on the specifics in digital marketing from implementing the right best practices, selecting the right platforms, choosing suitable Metrics, measuring ROI and so on. Leveraging from success stories and strategies of hospitality and tourism industry, you will walk away with useful knowledge and skills to ensure the success of your organization digital marketing effort.


  • Best Digital Marketing Innovation by Hospitality and Tourism Player: Attributes to Their Success
  • Demystify The Complexities Of Digital Marketing: Google Analytics, Adwords, SEO,Etc
  • Develop Actual Digital Marketing Plan for Your Organization
  • Understand Content That Is Effective for Your Market Segment
  • Ensure That Your Website Is Meeting Its Objectives
  • Understand And Utilize Search Engine Optimization: Ranking, Keywords,Etc
  • Increase and Leverage on Social Media Engagement
  • Online Reputation Management: How to Maximise On Your Positive and Minimize the Negative
  • Learn How to Get the Best ROI Out of Email Marketing
  • Use Various Tools Such as Google Analytics, Google Adwords, Facebook Ad to Your Advantage

For more information on this course, please contact Emily at 088-731412 or email to

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